Based on the concerns raised by our TA’s, we abandoned the idea of Sundown towns. The biggest challenge was to come up with a replacement that would be fairly easy to wrap our heads around in a short amount of time. At Stephanie’s suggestion, we decided to figure out a way to use the media to get our messages across. We decided to do a complete media takeover from newspapers and radio to television sitcoms and commercials.
At first, this seemed like a bold, but disempowering move. If we use all of our own programming, we force everyone to comply with our demands whether they want to participate or not. We were worried that it would open the wounds that much of the Affirmative Action debate has exacerbated in recent years. So how do we take something that is so political and bring it to a place that it can be collaboratively addressed? While force feeding our message was a very tempting prospect, we did not want to diminish our reception or make it seem like a pirate political protest or organizing effort. We knew that if we were to get the President behind us, it had to be something that the media would want to willingly adopt and participate in, and not feel forced to do what we passionately believed they should do.
The write up that I created for our poster presentation was as follows:
This project seeks to explore and interrogate the manifestation of racist ideologies in the United States today. This project asserts the assumption that racist beliefs are reified through the over-representation of negative stereotypical presentations of minorities, primarily through various media outlets. We assert while not normal, that racism is a norm and that the most effective approaches will address the latent racist beliefs that we must all negotiate with to achieve social justice. As such, our suggestion is to employ a week-long comprehensive media campaign that will engage existing programming, news coverage and entertainment media to address the issue of racism directly. As an example, during that time, popular television programs would create a specific plotline that would challenge stereotypes and racist beliefs.
In other words, we would not require an interruption of normal programming, as everything would stay on familiar grounds, but the message would reflect our theme of combating racism. It empowers media outlets and consumers to engage in the media campaign in anyway that they see fit. It allows the participants to question their own assumptions, on their terms, in a place that is safe for them to do so. Since the media outlets are working with us (at the behest of the President), it becomes a collaborative project and educational tool.
Our pilot program example using the show “24”:A suggestion to create a storyline for the popular television program “24” would not require a major departure from the usual plotline that viewers have come to expect. In this episode, Jack Bauer is sent to thwart an attempted bombing of a state capital building. In a post 9/11 era, the assumption is that a foreign terrorist faction is attempting to execute this crime. Citizens of Arab descent are immediately presumed to be involved and reported hate crimes explode during this investigation period. In the end, it is discovered that the would-be bombers are members of an all-white, rebel militia group who are seek retribution for the potential integration of their local school system through violent means.
In summary, we recognize that prevention methods are ideal, but not necessarily feasible if families, communities and other natural settings are still complicit in the production of racist ideologies. Voluntary educational programs are limited in reach to those who openly recognize and wish to challenge their own beliefs. Our goal is to begin a nationwide inner-group dialogue about racism by utilizing the media. This method will allow individuals to explore their own prejudices and beliefs in the privacy of their homes where they can reflect and discuss them in a safe space. By working with the various media outlets to create the programming, news and entertainment we require, we are coupling the familiar with new concepts and information. We believe that our initiative holds the most promise to reach the largest amount of individuals in a way that is engaging, informative and transformative.